GoPro Prices by Year, 2012–2024
The GoPro HERO3 Black cost $399.00 in November 2012. The newest, the GoPro HERO13 Black, is $399.00 (Sep 2024), up 0%. Overall U.S. prices rose 46% over the same time, so after inflation it actually got cheaper.
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GoPro price history
Action camera, at U.S. launch. "In Aug 2026 dollars" adjusts each price for inflation with the CPI.
| Date | Product | Price | In Aug 2026 dollars |
|---|---|---|---|
| September 2024 ↗ | GoPro HERO13 Black | $399.00 | $423.90 |
| September 2020 ↗ | GoPro HERO9 Black | $449.00 | $577.86 |
| November 2012 ↗ | GoPro HERO3 Black | $399.00 | $580.56 |
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Source
GoPro's launch announcements, as reported. Prices are action camera, at U.S. launch. Inflation adjustment: BLS CPI-U, all items (FRED CPIAUCNS).
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