Apple Watch Prices by Year, 2015–2025
The Apple Watch Sport (38mm) cost $349.00 in April 2015. The newest, the Apple Watch Series 11 (42mm GPS), is $399.00 (Sep 2025), up 14%. Overall U.S. prices rose 42% over the same time, so after inflation it actually got cheaper.
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Apple Watch price history
Smartwatch, smallest GPS model at U.S. launch. "In Aug 2026 dollars" adjusts each price for inflation with the CPI.
| Date | Product | Price | In Aug 2026 dollars |
|---|---|---|---|
| September 2025 ↗ | Apple Watch Series 11 (42mm GPS) | $399.00 | $411.51 |
| October 2021 ↗ | Apple Watch Series 7 (41mm GPS) | $399.00 | $483.23 |
| September 2018 ↗ | Apple Watch Series 4 (40mm GPS) | $399.00 | $529.46 |
| April 2015 ↗ | Apple Watch Sport (38mm) | $349.00 | $494.12 |
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Source
Apple's launch announcements, as reported. Prices are smartwatch, smallest GPS model at U.S. launch. Inflation adjustment: BLS CPI-U, all items (FRED CPIAUCNS).
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